Exhibition Design - Dutch Design Week x ABZ
October 2018 — Creative Production: Interactive exhibition for Dutch Design Week together with Afdeling Buitengewone Zaken
As Creative Producer I curated, designed and organized this ten-day experience.
City regions are ever-changing. Construction, destruction and expansion are inherently part of it. New and high-tech services are introduced on a daily basis along with cultural hotspots, social initiatives and projects. To local residents, complex problems and challenging opportunities arise every day. The Embassy of Urban Transformation takes a wide audience and brings them into the potential future of cities and stimulates their mind and perspective.
How do we let people experience the city of the future without knowing its details? During Dutch Design Week '18 I transformed The Student Hotel in collaboration with Afdeling Buitengewone Zaken into an active playground; experiments, interventions, guest speakers workshops and try-outs. Over the course of ten days we brought together innovation departments, policy makers, entrepeneurs, and designers to discuss and develop the city of tomorrow.
"Welcome to The Embassy of Urban Transformation. Do you have a passport yet? We explain the city regions of the future by using five themes, with two projects each. Don't forget to get your stamp!"
