Campaign Design - Huis De Pinto
Huis De Pinto is a cultural literary centre located in the heart of Amsterdam. They offer a wide variety of events which has worked well for them over the years. Despite their success, Huis De Pinto wanted to increase brand awareness in the city. I decided to use its diversity as main selling point by playing with the transformative attributes given.
The triangular shapes in the logo allowed me to create a grid representing the versatility of the identity of Huis De Pinto. I created 7 different posters which were displayed across various locations in the city center of Amsterdam.
Is it a theater? Is it a centre for debat?
Is it a community centre? Is it a library?
Is it a stage? Is it a workplace?
Is it a gallery?