Brand Identity - Amsterdam Artistica
On October 27th of 2024, the city of Amsterdam will exist for exactly 750 years. The Cuban band SonPaTí celebrates this with the unique project 'Amsterdam Artística', an ode to the city. For this special performance they asked six top Latin American musicians from Amsterdam to write a piece for SonPaTí with the theme 'Amsterdam'.
The compositions vary in musical style; from Cuban son and Colombian cumbia to Dominican pambiche. The pieces show 6 different perspectives on the city such as; gentrification, the black history of slave trade, and the phenomenon of bicycles. Together, it beautifully highlights the versatility of Amsterdam.
For this brand identity I wanted to combine the Amsterdam lettering of the Berlagebrug, with the typical shapes of the dutch ‘Grachtenpandjes’ as well as the colonial Houses of Havana. Together with a Cuban color palette, The result is a mix between simple shapes, latin american vibes and musical vibrant tones.
Museumplein - an illustration based on the Song of Pedro Luis Pardo Cosme ‘Un Son pa’ Amsterdam’
Nesciobrug, Amsterdam - an illustration based on the song of Marco Antonio Sanchez Ramirez ‘Amsterdam pa’ tí’
Vondelpark, Amsterdam - an illustration based on the song of Ramón Valle ‘Pedaleando en Amsterdam’
Dappermarkt, Amsterdam - an illustration based on the song ‘Para toda mi gente’. Music by Lauriane Ghils / Lyrics by Amber Nijman
De Magere Brug, Amsterdam - an illustration based the song of Jesús Hernandez Corona ‘Amsterdam Artística’ 
A view from the roof, Amsterdam - an illustration based on the Song of Ramón Mendeville ‘Ciudad Ajena’